Infographic: 2015 U.S. EMV liability shift

Under the liability shift, the least secure party in a card transaction - the issuer or acquirer who does not support EMV by the liability shift deadline - assumes the liability for counterfeit card transactions and, in some cases, for lost and stolen card transactions.
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EMV liability shift catching SMBs unaware

Breaking down the EMV liability shift Below is what happens if a credit card data breach occurs after Oct. 1, 2015: If a merchant is still using the swipe and signature method at the POS, and the consumer has an EMV chip-enabled credit card, the merchant is responsible for all losses in the event of fraud.
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